Synergy comes full Golden Circle
An exclusive distribution Agreement has been signed today between Golden Circle and innovative beverage brand Synergy Drinks Australia.
Since its acquisition by Heinz Australia in December 2008, Golden Circle has been focused on building capacity for growth. “Part of that growth will come from being able to offer our beverage customers the broadest and most dynamic portfolio of brands and products that we can,” said Sales Director Michael Jones.
Chris Smith was recently appointed GM Out of Home at Heinz, following 10 years experience within the FMCG beverages market. Chris sees the beverages market in Australia as highly segmented and rapidly changing, with two key trends dominating – health and innovation. “The ability of beverage manufacturers and distributors to meet the needs of this segmented market will help to retain customer loyalty, and to grow our ‘share of fridge’. No one brand can achieve this, and that’s where Synergy comes in - as an ideal No-Sugar offer,” he said.
Synergy Drinks Australia captures the essence of what health-conscious young adults with a busy lifestyle are demanding – innovative beverages that are fun and exciting, but also ‘better for you’. "Synergy's products, including an Energy Drink (with no carbs or sugar) and Multi: Water (with 11 A-Zinc multivitamins and minerals, in flavours such as Dragonfruit, and Pomegranate and Berry) bring an exciting new edge to the Golden Circle portfolio, and new opportunities for our customers" said Chris.
Ramine Roshanak, Founder of Synergy Drinks Australia says he is delighted by the opportunity this new Agreement brings. “Our single minded proposition of ‘No Carbs, No Sugar’ is continuing to gain momentum within the Australian market place. This partnership will give more Australians the opportunity to enjoy the benefits of our premium guilt free alternative to traditional energy drinks,” said Ramine.
The Agreement will be activated from November 1st and will increase Synergy’s distribution across Petrol & Convenience Stores, the Route Channel and major grocery retailers.
