Chicken in a Can? Try it for Yourself!

86% of consumers* told us they don’t like the idea of canned chicken, saying things like "hmmm, I'm not sure about this."

We've been eating canned fish for years, why not chicken?  It's hard to tell…. Maybe our expectations of chicken are of something fresh or frozen, or maybe it's a hangover from a time when canned meat was "cheap and mysterious", or maybe Australians are just inherently conservative when it comes to trying new foods.

But once we do taste it, we're hooked, with 93%** liking canned chicken after giving it a go. Our consumers tell us: "I'm surprised at how nice it is", "Love the flavour!’, "good change from tuna", "so yummy and convenient!" "absolutely gorgeous, we are addicted"

Don’t just take our word for it, try it for yourself.  Tastings are available in supermarkets across the country until October 9th.
Made from 100% premium chicken breast, Heinz Chicken is fantastically tasty and high in protein. It’s versatile, easy to prepare and can be kept on hand or in your desk draw for a quick easy meal.

"It Has to be Heinz"

^{* consumer research conducted in May 2010
** feedback from in-store sampling conducted in February 2010}