At Heinz, we know that food habits, preferences and behaviour are established early and contribute to lifelong health. We are committed to leading the way in early childhood nutrition through:

  • development of healthy foods for infants, particularly through The Pure Start® program. Visit the HeinzForBaby website  to read more about Pure Start®
  • providing the latest information about early childhood nutrition to parents and health professionals, through the Heinz Infant Feeding Advisory Service and the HeinzSight online resource , including podcasts with leaders in this field
  • supporting research in early childhood nutrition. For example, Nourish: Your Child’s Future Health Today  is the first major study of infant feeding practices in Australia and will provide valuable insights into the impact of early childhood feeding behaviour on food preferences and eating patterns in later life

For more information on infant feeding visit the HeinzForBaby (www.heinzforbaby.com.au ) or HeinzSight (www.heinzsight.com.au ) websites.

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